Why introduce a flavor blend or even
include them at all in your
flavored applications?
Blueberry
Flavoring Drops-Pomegranate Flavoring Drops, Mango-Passion
Fruit Flavoring Concentrates,
Strawberry-Acai.
Blending flavor concentrates into flavored waters and other
applications can bring a delightful new spin to your tasting
experience. Blending flavored drops motivates our old
customers and attracts new ones for blending flavors used in
flavored waters and other applications.
Flavor
blends
are
featured in about 25% of new flavorings introduced, and
a much higher percentage in categories such as cereal, energy
drinks, desserts and chewing gums. Blending
flavor concentrates
provides a terrific opportunity to attract consumer attention
by adding excitement to a familiar mainstream flavor with a
new twist to the up and coming.
Our mainstream flavoring concentrates serve as anchors for the
customer, giving them a starting point and basis they're
comfortable with, such as
raspberry. Blend that flavor drop with the
exotic
flavors of
acai-berry
or pomegranate and we've just given you a new reason to be
interested- and purchase our products.
It
wasn't that long ago that
strawberry-kiwi was first introduced as a flavoring
blend. Strawberry was the anchor flavoring since it was
already recognized and approved as a basic flavoring
additive and then the exotic kiwi was the intriguing
step into something new in flavoring. Strawberry flavoring
gave customers the reassurance necessary to try the new blend,
and now strawberry -kiwi is a mainstream flavoring seen in
everything from juices and gums to
chap stick and hair care products.

